Posts by Hlumelo

Influencer Marketing for Retention: Avoid “One and Done” Campaigns

Influencer Marketing for Retention: Avoid “One and Done” Campaigns

The shoutout. The mention. The thunderclap. Over the last three year, interest in influencer marketing has skyrocketed: The reasons are...

How Important Is Influencer Marketing for Brand Awareness?

How Important Is Influencer Marketing for Brand Awareness?

When done right, influencer marketing can work wonders for businesses looking to launch new products or raise brand awareness by...

Study Finds Women to Be the Ultimate Rulers of Media & Social Influence

Study Finds Women to Be the Ultimate Rulers of Media & Social Influence

It’s official! Women are the ultimate rulers in the new media world of social influence, according to an international survey...