Posts by Hlumelo

Engagement groups: you scratch my back and I’ll scratch yours! 

Engagement groups: you scratch my back and I’ll scratch yours! 

WHAT IS THE IDEA OF ENGAGEMENT GROUPS? Participants of engagement groups try to avoid the blunt simplicity of the follow-for-follow...

How marketers can weather influencer marketing’s messy puberty phase

How marketers can weather influencer marketing’s messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms. Influencer marketing — once...

How to Build Brand Affinity with Influencers

  Brand affinity, brand perception, brand opinion, brand love—whatever you call it, the ability to positively influence how customers think...