Frequently Asked Questions

Do you work with Facebook, Instagram and Twitter?

Yes. We have a close working relationship with the main Social Media platforms and chat to them regularly about the best way to achieve reach and engagement.

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What are Lokal LinkHouse Rules?

Our House Rules can be found in our terms of use that brands and influencers recieve when they partner with us. In order to protect the integrity of our network, these are a set of principles we expect our Influencers and Brands to abide by. Feel free to suggest an addition at hello@lokallink.co.za

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How long is an Influencer required to keep their post live?

After 30 days an Influencer may remove the post. Although most leave the post on their feed as they would any other.

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What’s the approval process?

From a Brand’s campaign brief, Lokal Link with works with the brand to find the perfect Influencers for the target market. Then if the Influencers accept to be part of the campaign they create and submit a post to be approved. If a Brand approves it, the Influencer can then publish direct to their social media with copy co-created by the brand. If the Brand has slight changes to the content or price, they can suggest changes to the Influencer as this is a partnership, who’ll either re-submit or decline. If the campaign has ended, the budget has been spent or the Influencer and / or post is not right for the campaign, the Brand can choose to find someone else.

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Who owns the content?

The Influencer owns the content, as it’s been generated by them with a financial contribution from a brand to be featured within it. Therefore a Brand can share an Influencer’s post within the platform it appears, but cannot use the content for any advertising outside of that unless they purchase the content from the Influencers.

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Who generates the content?

Brands create the campaign briefs and from those, Influencers create the posts. Brands can be represented by anyone from PR Agencies to Media Agencies. But ONLY the Influencer can construct their post.

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How does Lokal Link make money?

Lokal Link charges brands a 30% commission on the campaign budget. For influencers, Lokal Link is a completely free service.

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Who are the Brands?

Lokal Link is open to all brands, and those that represent them, including PR, Media, Advertising or Creative Agencies. Some brands will naturally attract more submissions from Influencers than others.

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What is an Influencer?

We classify an Influencer as someone with 5000+ real followers on just one of the three major platforms: Facebook, Instagram or Twitter.

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